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Are you passionate about cycling, retail, and delivering premium customer experiences? Do you thrive in a leadership role where you can build a team, take ownership, and shape a new retail destination for one of the most exciting brands in cycling? At Pas Normal Studios, our vision is to inspire a global cycling movement by embracing Nordic cycling culture and lifestyle. We focus on creating innovative designs and brand collaborations while encouraging and motivating cyclists worldwide through our International Cycling Club. Our physical stores are an essential part of our identity. We aim to share the Pas Normal Studios universe and build a community where customers feel a sense of belonging. Our shops are more than retail spaces; they serve a greater purpose, bringing customers closer to our brand and values. The Position: General Store Manager (Full-time) As General Store Manager, you will be responsible for leading the store team, ensuring smooth daily operations, and delivering an exceptional customer experience. You will work closely with both the HQ Retail team in Copenhagen and our local China team, ensuring the store reflects Pas Normal Studios’ brand identity, retail standards, and community values. The ideal candidate is structured, hands-on, commercially driven, and passionate about building a strong team culture and premium retail experience. Key Responsibilities: - Lead, coach, and develop the retail team to deliver an outstanding customer experience. - Drive store performance by meeting commercial targets and maintaining high visual and service standards. - Oversee all daily store operations: scheduling, stock management, team routines, and store maintenance. - Collaborate with the HQ Retail team and local China team on product assortments, activations, merchandising, and performance reporting. - Ensure visual merchandising and store presentation meet brand standards at all times. - Oversee local community engagement and support in-store activations. - Manage inventory accuracy, allowance usage, product knowledge training, and internal store communication. Qualifications?? We are looking for a strong retail leader with a passion for cycling and a proven ability to drive performance, build culture, and deliver great customer experience. You should bring: - A strong track record in retail management, ideally within a premium or lifestyle brand environment. - A leadership style that’s hands-on, authentic, and team focused. - Fluency in both Mandarin and English (spoken and written). - A genuine connection to cycling and a solid understanding of the cycling lifestyle and community. Your Attributes: - A natural people-person who builds trust with both your team and your customers. - Highly organized and detail-oriented, with a structured approach to daily operations. - Energetic, positive, and always ready to take initiative. - Willing to work weekends and adapt to the changing needs of the business What do we offer? We are driven by our core values of passion, performance, and accountability. Our mission is to challenge ourselves to bring the best possible products to cycling communities all over the world. We want work to be fun and inspirational - to spark our curious minds. Be able to challenge the status quo, grow and learn as a team and as individuals. You will join a truly international, progressive, and result-oriented team as we continue our ambitious growth journey over the next years. Equal Opportunity Employer Pas Normal Studios is an equal opportunity employer, and all aspects of employment reflect that. We don’t discriminate based on race, color, religion, disability, gender identity, sexual orientation, marital status, age, or political orientation no matter where we operate. About Pas Normal Studios Pas Normal Studios wants to inspire people to explore their own road. Through innovative designs, brand collaborations and the development and sourcing of products and production methods, we aim to be the pioneering brand for dedicated cyclists. Based in Copenhagen, Denmark, with a global presence and international culture, we are committed to the continuing development of cycling. With inspiration from international art, culture, and fashion, we are a brand defined by contemporary patterns and colors with Scandinavian roots. We are always in pursuit of quality, craftsmanship and sustainable solutions, our products are created for long-term usage, working as a system across seasons.