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Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage! 崗位職責 1. 負責社交媒體廣告、信息流廣告、搜索廣告等投放渠道的創意策略制定與執行，提升廣告CTR、CVR和ROI； 2. 結合用戶心理、行業趨勢、市場熱點，策劃高轉化率的廣告創意，包括短視頻、圖文、互動廣告、H5等形式； 3. 深入分析優秀案例，研究不同投放渠道（Facebook、Google、TikTok等）的創意趨勢，持續優化廣告內容； 4. 參與A/B測試，分析創意數據表現，根據投放數據反饋優化廣告文案、視覺、視頻剪輯等關鍵要素； 5. 協同設計、投放、數據分析團隊，推進創意測試迭代，制定不同用戶群體的精準創意方案； 6. 研究并應用AI生成內容（AIGC）工具，提高創意生產效率，探索新型廣告表達方式； 7. 關注國際創意趨勢，結合業務需求，制定全球化創意策略。 1. Develop and execute creative strategies for various advertising channels, including social media ads, native ads, and search ads, to improve CTR, CVR, and ROI. 2. Create high-conversion ad creatives—such as short videos, image-text formats, interactive ads, and H5 pages—based on user psychology, industry trends, and market hot topics. 3. Analyze successful cases in-depth and research creative trends across platforms (e.g., Facebook, Google, TikTok) to continuously optimize ad content. 4. Participate in A/B testing, analyze creative performance data, and optimize key elements such as copywriting, visuals, and video editing based on feedback. 5. Collaborate with design, media buying, and data analytics teams to drive creative testing and iteration, and craft tailored creative strategies for different user segments. 6. Research and apply AI-generated content (AIGC) tools to enhance creative production efficiency and explore new forms of advertising expression. 7. Stay up to date with global creative trends and develop globally aligned creative strategies in response to business needs. 崗位基本需求 1. 本科及以上學歷，市場營銷、廣告傳媒、視覺設計、新聞傳播等相關專業優先； 2. 2年以上廣告創意策劃、增長運營、品牌營銷等相關經驗，有投放型廣告創意經驗者優先； 3. 熟悉Facebook、TikTok、Google等廣告平臺的創意玩法、投放邏輯、用戶心理； 4. 具備文案策劃能力，能撰寫高轉化率的廣告Slogan、短視頻腳本、落地頁文案等； 5. 對短視頻、社交媒體廣告創意有較強的理解，具備視頻腳本策劃、分鏡設計、剪輯思維； 6. 具備數據思維，能結合廣告投放數據優化創意，提升廣告表現； 1. Bachelor’s degree or above, preferably in Marketing, Advertising, Visual Design, Journalism, or related fields; 2. Over 2 years of experience in advertising creative planning, growth operations, or brand marketing; experience in performance advertising creatives is a plus; 3. Familiar with creative formats, ad delivery mechanisms, and user psychology on platforms such as Facebook, TikTok, and Google; 4. Strong copywriting skills with the ability to craft high-conversion ad slogans, short video scripts, and landing page copy; 5. Solid understanding of short video and social media ad creatives; skilled in video scriptwriting, storyboard design, and editing logic; 6. Data-driven mindset, with the ability to optimize creatives based on advertising performance data to enhance ad effectiveness. 崗位亮點 加入我們，您將與全球團隊合作，推動外賣平臺在國際市場的創新與增長，享受廣闊的職業發展機會。 Join us and collaborate with a global team to drive innovation and growth for our food delivery platform in international markets—while enjoying broad opportunities for career development.