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The core objective is to drive IWG’s asset-light expansion in China by identifying, qualifying, and nurturing high-potential office building landlords/property owners. Leverage data-driven insights and multi-channel strategies to generate actionable leads for the PSM team 主要職責是通過識別、篩選和培養(yǎng)高潛力的寫字樓房東/業(yè)主，推動IWG在中國的輕資產(chǎn)擴張, 利用數(shù)據(jù)驅(qū)動的洞察力和多渠道策略為PSM團隊找到可以推進談判的潛在客戶 Key responsibilities: ? Priority Zone Mapping: Analyze city-level economic data (e.g., GDP growth, FDI inflows, office worker populations, etc.) and real estate trends (vacancy rates, rental yields, new supply pipelines) to rank target cities/areas ? Help to maintain and enhance good relationships with international brockage firms, such as Cushman, CBRE, JLL, etc. to ensure IWG growth strategy and management deal offerings are cascaded to brockage’s local branches across the country ? Search and identify local brokers and agencies who can generate leads for PSM team ? Explore non-traditional channels/partners for leads generation: e.g. RE marketing/event agencies; construction companies for office developers, hotel owners, etc ? Search real estate events that IWG could attend for brand exposure and leads generation ? Collect data on office buildings with low occupancy and new supply to the market, make cold call to identify potential interests and pass on to PSM for follow-up ? Digital scouting to identify local competitive operators for potential roll-in projects 主要職責： ? 優(yōu)先區(qū)域規(guī)劃映射：分析城市層面的經(jīng)濟數(shù)據(jù)（如GDP增長、FDI流入、上班族人口等）和房地產(chǎn)趨勢（空置率、租金收益率、新供應管道），對目標城市/地區(qū)進行排名 ? 幫助維持和加強與戴德梁行、世邦魏理仕、仲量聯(lián)行等國際經(jīng)紀公司的良好關系，以確保IWG的增長戰(zhàn)略和管理交易產(chǎn)品能夠逐級傳達給經(jīng)紀公司在全國各地的當?shù)胤种C構 ? 搜索并確定可以為PSM團隊產(chǎn)生潛在客戶的當?shù)亟?jīng)紀人和代理商 ? 探索非傳統(tǒng)渠道/合作伙伴以產(chǎn)生潛在客戶：例如可再生能源營銷/活動代理 ? 搜索并確定可以為PSM團隊產(chǎn)生潛在客戶的當?shù)亟?jīng)紀人和代理商 ? 探索非傳統(tǒng)渠道/合作伙伴以產(chǎn)生潛在客戶：例如可再生能源營銷/活動代理；辦公樓開發(fā)商、酒店業(yè)主等建筑公司 ? 搜索IWG可以參加的房地產(chǎn)活動，以獲得品牌曝光和潛在客戶 ? 收集低入住率辦公樓和市場新供應的數(shù)據(jù)，撥打電話以確定潛在利益，并轉交給PSM跟進 ? 數(shù)據(jù)甄別篩選，為潛在的滾動項目識別當?shù)赜懈偁幜Φ倪\營商 Required skills & Experience: ? Strong capability for market research and data analysis ? Good communication ? Proactive sales mentality, not afraid of cold calling. ? 3-5 years experience in market research or inside sales with a real estate broker or other industries preferred 所需技能和經(jīng)驗： ? 強大的市場調(diào)研和數(shù)據(jù)分析能力 ? 良好的溝通技巧和中英雙語能力 ? 積極主動的銷售心態(tài)，不怕陌拜電話 ? 3-5年房地產(chǎn)經(jīng)紀人或其他行業(yè)市場調(diào)研或內(nèi)部銷售經(jīng)驗優(yōu)先