職位描述
短視頻平臺(tái)圖文平臺(tái)海外平臺(tái)TikTokYouTube微信公眾號(hào)小紅書微博抖音快手嗶哩嗶哩短視頻運(yùn)營(yíng)電商運(yùn)營(yíng)產(chǎn)品運(yùn)營(yíng)新媒體家具制造新零售
公司簡(jiǎn)介
開放視界是一家總部位于美國(guó)硅谷的創(chuàng)新企業(yè),專注于品牌服務(wù)及社交媒體運(yùn)營(yíng),同時(shí)提供一站式家居解決方案。我們?yōu)楹M怆娚毯推放铺峁┤轿环?wù),助力全球市場(chǎng)拓展;在家居領(lǐng)域,我們提供高品質(zhì)地板、櫥柜、樓梯等產(chǎn)品,簡(jiǎn)化裝修流程,打造夢(mèng)想家園。依托硅谷大數(shù)據(jù)技術(shù),我們幫助客戶洞察市場(chǎng),做出明智的購(gòu)物決策。隨著業(yè)務(wù)的擴(kuò)展,我們現(xiàn)誠(chéng)邀優(yōu)秀人才協(xié)助我們的工作!
崗位職責(zé)● 負(fù)責(zé)公司各新媒體平臺(tái)(如微信公眾號(hào)、抖音、小紅書等)的整體運(yùn)營(yíng)策略制定與執(zhí)行。
● 策劃并產(chǎn)出符合品牌定位的內(nèi)容,制定內(nèi)容發(fā)布計(jì)劃,提升用戶粘性與品牌曝光。
● 管理新媒體團(tuán)隊(duì),分配任務(wù),指導(dǎo)團(tuán)隊(duì)成員的日常工作,提升整體運(yùn)營(yíng)效率。
● 監(jiān)測(cè)各平臺(tái)數(shù)據(jù),進(jìn)行數(shù)據(jù)分析,定期總結(jié)運(yùn)營(yíng)效果,并根據(jù)數(shù)據(jù)調(diào)整優(yōu)化策略。
● 策劃和執(zhí)行線上營(yíng)銷活動(dòng)及重大傳播項(xiàng)目,提升品牌影響力與用戶轉(zhuǎn)化率。
● 關(guān)注行業(yè)動(dòng)態(tài),持續(xù)挖掘內(nèi)容創(chuàng)意與熱點(diǎn)話題,提升品牌在行業(yè)內(nèi)的競(jìng)爭(zhēng)力。
● 與其他部門(如市場(chǎng)、公關(guān)、電商等)協(xié)作,確保新媒體工作與公司整體戰(zhàn)略一致。
任職要求
● 3 - 5年以上新媒體運(yùn)營(yíng)相關(guān)經(jīng)驗(yàn)
● 2 - 3年及以上管理經(jīng)驗(yàn)。
● 有成功的新媒體項(xiàng)目案例、賬號(hào)運(yùn)營(yíng)經(jīng)驗(yàn)或大型活動(dòng)策劃執(zhí)行經(jīng)驗(yàn)者優(yōu)先。
● 內(nèi)容創(chuàng)作能力:具備扎實(shí)的文字功底,能撰寫新聞稿、營(yíng)銷軟文等多種風(fēng)格文案。有較強(qiáng)的內(nèi)容策劃能力,熟悉視頻腳本撰寫,對(duì)視頻拍攝、剪輯有一定了解。
● 平臺(tái)運(yùn)營(yíng)能力:熟悉微信、抖音、小紅書等主流新媒體平臺(tái)的規(guī)則和算法。掌握平臺(tái)的運(yùn)營(yíng)技巧,有成功起號(hào)、賬號(hào)矩陣搭建或提升賬號(hào)影響力的經(jīng)驗(yàn)。有海外媒體平臺(tái)運(yùn)營(yíng)經(jīng)驗(yàn)更佳
● 數(shù)據(jù)分析能力:能熟練使用數(shù)據(jù)分析工具,定期監(jiān)測(cè)和分析賬號(hào)數(shù)據(jù)。根據(jù)數(shù)據(jù)結(jié)果優(yōu)化運(yùn)營(yíng)策略,提升運(yùn)營(yíng)效果。
● 團(tuán)隊(duì)管理能力:有團(tuán)隊(duì)管理經(jīng)驗(yàn),能合理分配工作任務(wù),激勵(lì)和培養(yǎng)團(tuán)隊(duì)成員。善于協(xié)調(diào)團(tuán)隊(duì)內(nèi)部關(guān)系,促進(jìn)團(tuán)隊(duì)協(xié)作,提高工作效率。
● 創(chuàng)新能力:思維活躍,能夠不斷挖掘新的創(chuàng)意和話題,提出新穎的運(yùn)營(yíng)思路和方案。
● 溝通能力:具備良好的溝通能力,能夠與不同部門進(jìn)行有效的溝通和協(xié)作。善于與團(tuán)隊(duì)成員、合作伙伴和上級(jí)領(lǐng)導(dǎo)進(jìn)行溝通,表達(dá)想法和觀點(diǎn)。
● 學(xué)習(xí)能力:新媒體行業(yè)發(fā)展迅速,需要不斷學(xué)習(xí)新知識(shí)、新技能,跟上行業(yè)發(fā)展趨勢(shì)。
● 責(zé)任心:對(duì)工作認(rèn)真負(fù)責(zé),積極主動(dòng),能夠承擔(dān)工作壓力,確保工作任務(wù)的順利完成。
Job Posting: New Media Supervisor
Company Overview
Open4home is an innovative company headquartered in Silicon Valley, specializing in brand services and social media management, while also offering one-stop home solutions. We provide comprehensive services for overseas e-commerce and brands, helping them expand into global markets. In the home solutions sector, we offer high-quality flooring, cabinetry, staircases, and more, simplifying the renovation process to create dream homes. Leveraging Silicon Valley's big data technology, we empower customers to gain market insights and make informed purchasing decisions.
Responsibilities● Develop and execute the overall operation strategies for the company's new media platforms (e.g., WeChat Official Account, TikTok, Rednote, etc.).● Plan and produce brand-aligned content, create content calendars, and enhance user engagement and brand visibility.● Manage the new media team by allocating tasks, guiding daily operations, and improving overall efficiency.● Monitor platform performance, analyze data regularly, summarize operational outcomes, and optimize strategies based on data insights.● Plan and execute online marketing campaigns and major promotional projects to enhance brand influence and user conversion rates.● Stay updated on industry trends, continuously explore creative ideas and trending topics to strengthen brand competitiveness.● Collaborate with other departments (such as Marketing, PR, and E-commerce) to ensure new media efforts align with overall company strategy.
Qualifications
● 3–5 years of relevant experience in new media operations.
● 2–3 years of team management experience.
● Proven track record in successful new media projects, account operations, or major event planning and execution is preferred.
● Content Creation Skills: Strong writing skills with the ability to produce various styles of content, including press releases and marketing articles. Proficient in content planning, familiar with video scripting, and knowledgeable in video shooting and editing.
● Platform Operation Skills: Familiar with the rules and algorithms of mainstream platforms such as WeChat, Tiktok, and Rednote. Skilled in operational techniques with experience in account growth, matrix management, or influence enhancement. Experience with overseas media platforms is a plus.
● Data Analysis Skills: Proficient in using data analysis tools to monitor and optimize performance based on data-driven insights.
● Team Management Skills: Experienced in task allocation, team motivation, talent development, and fostering efficient collaboration.
● Innovation Ability: Creative thinker with the ability to generate new ideas and propose novel operational strategies.
● Communication Skills: Strong interpersonal and cross-functional communication skills. Capable of effectively expressing ideas and collaborating with team members, partners, and leadership.
● Learning Ability: Adaptable and willing to continuously acquire new knowledge and skills to keep pace with the fast-evolving new media industry.
● Sense of Responsibility: Highly responsible, proactive, capable of handling work pressure, and committed to ensuring task completion.