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Accountabilities： 1、基于零售渠道洞察和市場部策略，制定產品渠道戰術和客戶方案。Develop product channel tactics and customer plans based on insights from retail channels and marketing strategies. 2、基于零售渠道特點和渠道洞察（店員洞察、購物者洞察），完成店內推廣活動及物料準備，如店員培訓計劃活動、慢病管理計劃、終端激活活動等。Create in-store promotional activities and prepare materials based on insights from pharmacists and shoppers, including training programs for pharmacists, chronic disease management plans, and in-store activation initiatives. 3、制定電商平臺業務策略，管理電商平臺，開展線上推廣活動，提升電商平臺的綜合表現。Formulate the EC platform business strategy, manage the platform, execute online promotional activities, and enhance the overall performance of the EC. 4、良好的跨部門溝通確保零售渠道活動的有效執行，跟進、評估并定期分享成功經驗；創新性開展以患者為中心的渠道活動。Ensure effective execution of retail channel activities through strong cross-departmental communication. Track, evaluate, and regularly share successful experiences while innovating patient-centered channel activities. 5、零售渠道預算管理及ROI優化。Manage retail channel budgets and optimize ROI. 6、產品數據分析、銷量預估與庫存管理。Conduct product data analysis, FCST, and manage inventory effectively. Knowledge/ Academic Qualification: 1、Bachelor’s degree; Master’s degree preferred Skills: 1、Retail market, customer and competitor insight 2、Digital marketing mindset 3、Marketing planning and portfolio management 4、Channel marketing and instore activation 5、Data analysis/6、Communication Experience: 1、5+ years experiences of marketing 2、2+ years experiences of OTC or wellness or Rx or Special medical food in retail 3、1+ year experience of EC platform management (nice to have) Competency： 1、Strategic planning with business acumen 2、Innovative thinking 3、Teamwork spirit 4、Excellent in execution 5、Fast learner with can-do spirit 6、Fluent in English and Chinese