崗位職責(zé):
1. Product portfolio strategy, covering multi-channels (Retail/B2B) in China
2. Analyse and monitor key category portfolio performance on a regular basis, identify opportunities & issues, and provide recommendations / solutions
3. Own Category P&L, and channel product pricing tracking
4. Develop whole year Product/Bundle plan vs. key competitors (e.g. product and bundle promotion tied in with seasonal campaign and new product launch activation)
5. Work with BU, German team to develop/select new relevant product for China market
6. Secure NPI launch on time for multi-channels
7. Lead new product 360 marketing plan (Proposition, USP, Key Distinctive Benefits vs. competitors etc) , by closely working with brand communication team & sales team
8. Support product training materials development, and conduct existing products training to the core team (headquarter sales, retail sales product trainer, aftersales service etc)
9. Maintain Product Database and keep the product information updated and correct
10. Other key initiatives when assigned
1. 產(chǎn)品組合策略,涵蓋中國的多渠道(零售/企業(yè)對企業(yè))業(yè)務(wù)。
2. 定期分析和監(jiān)測關(guān)鍵品類組合的表現(xiàn),識別機會與問題,并提供建議/解決方案。
3. 負(fù)責(zé)品類的損益表,以及渠道產(chǎn)品定價跟蹤。
4. 制定針對主要競爭對手的全年產(chǎn)品/套餐計劃(例如,結(jié)合季節(jié)性活動和新產(chǎn)品發(fā)布推廣產(chǎn)品及套餐)。
5. 與業(yè)務(wù)部門、德國團隊合作,為中國市場開發(fā)/挑選相關(guān)新產(chǎn)品。
6. 確保新產(chǎn)品在多渠道按時推出。
7. 與品牌傳播團隊和銷售團隊緊密合作,主導(dǎo)新產(chǎn)品360度營銷計劃(產(chǎn)品主張、獨特賣點、相較于競爭對手的關(guān)鍵獨特優(yōu)勢等)。
8. 協(xié)助開發(fā)產(chǎn)品培訓(xùn)材料,并對核心團隊(總部銷售、零售銷售產(chǎn)品培訓(xùn)師、售后服務(wù)等)進(jìn)行現(xiàn)有產(chǎn)品培訓(xùn)。
9. 維護(hù)產(chǎn)品數(shù)據(jù)庫,確保產(chǎn)品信息更新及時、準(zhǔn)確。
10. 完成其他交辦的關(guān)鍵任務(wù)。
任職資格:
1. 4+ years in category management (2+ PM related experience), FMCG brand marketing and retail background is preferred
2. Strategic, logical, analytical, strong capability on problem shooting and solving
3. Good communication skill, adaptable, team player, fast learner
4. Fluent English in oral and written
5. Good at Excel and PPT